2020 Web Design Trends: 10 Stunning Web Design Trends to Totally Hit

10 Stunning Web Design Trends to Totally Hit in the H2 of 2020

If the last couple of months were setting a grade, then 2020 is all set to be a breathtaking experience in web design. Couple that with the advancement in display technology for devices most people use to consume web content. And web designers will not go wrong to splash a dash of vibrant colors and creative mixes not tried before.

Some trends, such as gradients, are making a comeback although this time as dynamic gradients. That means if flat design decides to take a nap, it could die a sure death starting in 2020 (which is where hard-to-spot ghost buttons are headed). And dynamic gradients could take over the entire darn space—at least for a while.

But then again, with pioneers such as Google and Apple backing flat design, this year might see an injection of depth and color into the minimalist concept. Over the past couple of months, it has been evident flat design can accommodate splashes of deeper and more energetic colors when afforded the attention and experimental dash it deserves.

Here are 10 top web design trends in 2020 that are set to set the web on fire.

 

  1. Bold Colors

As more brands seek to stand out among a sea of competitors online, more website owners will continue to adopt bold and bright colors.

Think of supersaturation.

Not only are brilliant and deep colors immersive, but they are also attention-grabbers which are something many online brands can use.

Not only that. Going against the grain, where most web designs have defaulted towards safe shades and shadows, demonstrates a brand’s forward-thinking, daring and even eccentric personality. And, depending on that particular brand’s target market, that can be a great thing that induces loyalty and association.

It helps that more device screens are adopting In-Plane Switching (IPS) technology, which will make bold colors stand out beautifully for the world to enjoy.

Here’s an excellent example by Egwineco.com; see how they use bold colors to exemplify each can.

bold colors web design

Looks crispy to me!

eguineco bold design

That’s bold, no doubt.

 

  1. Animations, Integrated GIFs, and Dynamic Illustrations

The video almost went big in 2017. But slow page load times are making it a tough-sell this far, seeing that slow web pages will make you lose readers (potential customers).

Yet motion graphics are pretty popular with readers across the board. So what is taking video’s place?

Animation. Animation. Animation.

There are a couple of ways the animation bug could bite:

These motion graphics tend to take up less time to load compared to outright motion pictures such as good-quality video (despite having a range of possible use cases).

Not only do these motion graphics add spunk and persona to your overall brand, when well executed, but also the integrated animations, GIFs, and custom illustrations can help illustrate what you stand for and tell your story—in a cool, clear and confident manner too.

shopify polaris animation design

Shopify illustrates how Polaris is meant to be a guiding light. Works better than photography here!

Of particular note for 2020 is mobile animation.

Mobile-first has been a web design trend for a while now, and mobile’s colossal uptake (over the desktop, no doubt) will continue to drive accelerated enthusiasm for the mobile animation to new heights from 2020.

Illustration, on the other hand, can make it easy for product brands to demonstrate to potential users how to use the product—or help the reader to preview a site’s pages.

Even e-commerce sites could use custom illustrations to help online shoppers navigate through product pages and see how a product works beforehand, how to configure filters and shopping carts and guide them to the checkout page.

Still, “serious” brands can utilize custom animation and illustration to inject fun and pizzazz into a buyers journey or sales funnel. Or to simply keep the reader’s attention while the page loads (such as dadadata.com does).

With advancements in web-based, AI and big data technologies, animation and 3D effects can swoop in to offer less stringent and bland data visualization. Then maybe more people would care to look up the numbers twice.

Clearly, there are many ways to use animation to connect and cement stronger relationships with customers.

 

  1. Asymmetric Layouts

Think about it…

Most websites are grid-based, obsessively orderly bland fields were playing it safe is the order of the day. Not like well-arranged homepages are a sin, but in 2020, asymmetrical structures are receiving adoptions in a bold bid towards flourishing individuality, brutalism, and unbalanced fun and enthusiasm.

Personal websites, in particular, are increasingly taking this idea to titan levels. Broken-grid structures are especially appealing due to their perceived uniqueness and dogged assertiveness.

But there’s a need to tread carefully here.

Brands with significantly large amounts of live content might find deploying asymmetric design onsets a chaotic web experience for their readers. So such a brand would do well to reconsider the idea and switch on to a more fitting yet personable design—if they are to keep users happy.

We might as well use dadadata.com again. They use a combination of asymmetric structure and dynamic background, which flows into action as you move your mouse’s pointer to browse:

design asymmetric Layout

How audacious is that (or how quickly things can get out of order, in a nice way)?

 

  1. Loud and Proud Topography

Typography as visual is not entirely a new web design trend in 2020, now is it?

But while previous to 2020 typeface design made use of traditional san serif fonts to say it loud, the emerging crop of typefaces are set to be bolder, dogged and entirely hard to miss.

Sometimes words speak louder than the thousand words a photo might yell out. For those times, deploying big, bold and custom fonts to usher in more elaborate typefaces makes a ton of sense. With more tools and devices available to support custom fonts, 2020 is a big year to make bold statements that set you apart from the crowd.

Variable fonts are coming on strong as well. A variable font is fundamentally a single, dynamic font that changes to appear like multiple fonts.

Here is an excellent example by Typekit Blog.

OpenFormat is officially supporting the new trend. In fact, type designers can easily interpolate individual glyphs alongside up to 64,000 axes of variation—from width to weight and so on. So adventurous typeface designers will have a wide variety of options to play around with and flourish.

And, of course, topography counts for something for any online business that appreciates (wants, actually) to tap and leverage the power of search engine optimization by using targeted, yet well-designed keywords.

 

  1. CSS Grids

Here is a web design trend born to solve the evergreen responsive design question.

CSS-grid-code-in-responsive-design

In recent times, online brands have had to decide between creating a mobile-only or desktop-only site. And designers have had to configure those sites to detect what device a visitor is using, so the latter can be re-directed to a version of one website that suits their device size.

And while it has been official since 2017 that more people now browse the web through their mobile devices than on desktops, a smart CSS grid offers a brilliant option to flex one site into multiple versions to fit a user’s screen size (instead of opting for mobile-only web design).

The layout system allows the web owner to organize content into rows and columns that respond to the user’s screen size. What better way to demonstrate this than bring up a visual?

If you are wondering how to create a CSS grid, Robin Rendle breaks the process down in this actionable post.

 

  1. Scalable Vector Graphics to Boost Mobile Prioritization

People love multimedia, and sites that host engaging multimedia content score higher than text-only webpages when it comes to engaging and retaining visitors.

But in the past websites with rich content have had to suffer slower page-load times thanks to traditional file formats such as GIF, PNG, GIF, and other video formats. These formats have been notoriously anti-mobile.

Now Google recently made everyone aware they’ll soon be using mobile-first indexing results to rank websites. This statement doesn’t come as the big news seeing the number of people using mobile devices quelled desktop traffic since two years ago.

What this means for players is it is time to make the early bird switch to responsive, mobile-first designs that put mobile prioritization at the heart of the design process—without sacrificing rich visual content that enchants visitors.

And that’s where SVG comes in.

SVG example for web designer and web developer

These are vector images that scale with the size of a screen while upholding the quality of the original graphics. SVGs are not pixels, which is a significant contributor to their scalability aspect.

 

  1. Hand Drawings

As more webmasters realize a website represents more than an online address, hand-drawn elements that add unique charm and character to website pages will pop up more often.

The trend took off on the back of two other growing web design trends in recent times—bold typography and custom illustrations.

You can utilize hand drawings to enlighten, engage and enchant while oozing personality and standing out from the crowd—a massive differentiator among the billions of quality websites choking for attention around the web.

enchanting marketing website design

 

Source: Enchanting Marketing by Henneke

 

  1. Voice-capable Interfaces

Attention spans are fleeting. And smart webmasters know they need to team up with progressive web designers to capture and lead an increasingly distracted readership.

With millions of devices hosting smart virtual assistants like Siri, Google Now and Cortana, more people are embracing voice over text. Web developers can take advantage and entreat busy audiences to less effort browsing by levering the more engaging voice-powered model.

Device screens are also becoming smaller and more crowded, and voice-powered models take up little (if any) space and personalize content delivery in a way text might not.

voice capable interface example

  1. Artificial Intelligence and Advanced Machine Learning Infusion

The social media giant, Facebook, welcomed the world to 2018 by releasing their predictions for social media trends to take off in 2018 entirely. Three among those were (Social) Augmented Reality, Artificial Intelligence, and Machine Learning.

For UX designers looking beyond 2020, you’ll be enlightened to know the UI of tomorrow is headed towards doing away with the traditional homepage.

A bubbling trend is to swap it for more targeted and personalized landing pages geared along with use cases and context.

Advanced machine learning will help webmasters, web developers and UX/UI designers to capture readers’ details based on their browser history and location, for example.

artificial intelligence website

In turn, that information will help website owners, developers and designers to come up with relevant web pages that land individuals based on the kind of information, product or service they’d be looking for on say, an e-commerce website.

Already, Adobe Sensei and TheGrid are offering a stack of tools to help designers move with speed to conquer this growing trend.

 

  1. Brutalism in Web Design

Before material and flat design popped into the scene, stringent grid layouts with sharp edges ruled over the web design block.

We have seen in the past year big brands embrace organic designs with their soft, curved lines, shapes and patterns—true works of art meant to add a dash of authentic fun and help uncover the brand behind the design by humanizing them to the target audience.

Google’s rounded-edge designs flash to mind as a good example.

Towards the end of 2017, a new tide blew in that seeks to redefine the traditional web design layout. The incoming results highlight a branch from good old static-print-design-like websites with organized, conformist layouts. The aim is to inspire originality and blatant individuality to foster a sense of belonging among target audiences.

From a mix of horizontal and vertical text to color clashing. You’ll recognize it when you see it because a website stunning the new look will have distinct asymmetrical visuals that are in open defiance to conservative website layouts.

In short, the site is brutally original (example 1 and example 2).

 

Conclusion

As web consumption devices and technology advances, more web designers are coming up with unique and creative works that will continue to dominate top web design trends in 2020 and beyond.

Some of our top picks are already growing concepts such as web animation while others such as CSS grids will become some of the hottest web design developments over the next couple of months—at least.

5 Keynote and PowerPoint Presentation design trends in 2019

5 Keynote and PowerPoint Presentation design trends in 2019

PowerPoint presentations are the simplest way to express business ideas and stories as they can be customized to increase attractiveness. With the latest improvements introduced by Microsoft in PowerPoint 2019, users can now prepare and design presentations in a unique manner. After you have selected your desired topic and have notes ready, next is the process to create an appealing PowerPoint design which can help you achieve excellent outcomes.

Although the design patterns being used in 2018 were attractive and helped business owners to boost their sales through product marketing, there are still some improvements yet to be considered. The design trends explained in this article will surely help you in describing your objectives clearly and gather audience attention as well.

 

powerpoint-presentation-design-simplicity

 

Simplicity in Keynote and PowerPoint

Starting with an essential aspect of making PowerPoint presentations interesting, Simplicity can help you achieve excellent outcomes. Sharp colors and background illuminations can make it difficult for the viewers to focus on content as it creates unwanted distractions. PowerPoint slides can be created in both horizontal and vertical manner which can be customized in many ways. Presentations are meant to be persuasive and are designed to persuade the audience for taking decisive actions. Make sure you have selected the goal of your presentation so that you can change the perspective of your audience as well.

Although there are a handful of useful tools available at PowerPoint and Keynote, each of them is not meant to be utilized while designing your presentation. Starting with the initial design phase, try to change the predefined font and styles as they are quite commonly being used in the routine. Make use of bullets, points, and shapes, where necessary, because it makes it easier to express your primary objective.

Example:

 

 

Graphics and Design in Presentations

Using dark backgrounds and sharp colors in PowerPoint slides have now become a thing of the past. Considering the latest trends, colors such as light blue, green and white are now commonly being used because they make it easy to comprehend the content. There are loads of new and stylish templates available at PowerPoint 2018 which allow the users to create animations and multiple slide transitions. In order to keep your listeners on the track, using high-quality graphics and photographs can prove to be of high support. Using 3-D graphics and animations is not advised because it makes the presentation challenging to manage for people who are not having enough technical knowledge.

Using the animations and graphics available in the software are certainly not advised because they have already been viewed by the audience. Try adding high definition images which look posed, staged or shot in a studio. Moreover, typography approach can now be used to find personality-infused fonts, animated text effects and typographic cover slides which are designed to make the whole project engaging.

 

Keynote-presentation-studio-image

 

Best Font and Style for your Pitch Deck

Default slide size and predefined fonts in PowerPoint background are evidently not included in the latest trend list. Presentations must be appropriately aligned with correct height and width so that your text is readable. If you have some images or animations to be included, just resize your slides before inserting them to make them suitable. Determine the amount of detail which your content requires for which adding on-screen charts and animations can be a great idea. Just focus on data visualization, illustrations and typography to make your presentations better and enjoyable for the audience.

Coming over to font size and style, make sure the writing is not too large or quite small in any case. However, whatever the size you have chosen must be easy to comprehend so that audience can focus without any hassle. The fonts ranging from 24 to 36 are recommended for creating a PowerPoint presentation because they deliver the best readability for the audience.

 

PPT-presentation-best-fonts

 

Visuals and Color Scheme

Placing long texts in any presentation makes it annoying as the audience probably never wants to read a wall of content. Colorful embellishments and graphical effects in data visualizations can make a presentation worth focusing and memorable. By focusing on your brand identity, choose the layout, color scheme and style after proper research so that it matches with the text included in the presentation. Although coping with the latest PowerPoint trends might not be possible for everyone as there are a lot of complications that need to be handled.

Last but not least, icons play a vital role in enhancing the focus and attention of the audience. As it currently the highest used trend in 2018 for designing PowerPoint presentations, these small visual representations make the context understandable and exciting by all means.

 

minimalistic-presentation-design

 

Add Real Life Stories!

In order to make your PowerPoint presentation compelling, using the ideal storytelling techniques can yield amazing outcomes. There is a lot of potential for storytelling for which you can also consult case studies and life events of famous entrepreneurs. Maintaining the attention of the audience is not possible in presentations which include a bunch of facts and figures. Just try to be realistic and find a real-life story relevant to your presentation topic.

Using techniques such as augmented reality can prove to be helpful in this regard as it makes storytelling easier. As it allows the audience to focus and pay attention to the critical parts of your presentations, they will automatically start to show interest and attention.

storytelling-in-presentations

 

Conclusion

PowerPoint presentations are by far the most efficient and convenient way to express your ideas in a professional manner. With the never-ending improvements and features which have been delivered in Microsoft PowerPoint, creating presentations by focusing on the latest trends can undoubtedly yield amazing results. As they are supposed to make presentations interesting and develop a strong focus amongst the audience, business owners, professionals, and students can now express their ideas in a beautiful manner.

So, if you are excited to share your great thoughts and ideas through PowerPoint presentations, following the tips and trends explained in this article will surely support you by all means.

 

Keynote or PowerPoint? [The Complete, Unbiased Review 2019]

Keynote vs PowerPoint: Which is The Best Presentation Design Software? [The Complete, Unbiased Review]

A PowerPoint or Keynote comparison to help you choose the best presentation software for your needs. Charts. Graphs. And everything presentation software. When Forethought’s Dennis Austin and Robert Gaskins coded “Presentation” for Macintosh computers in August 1984, little did they know PowerPoint would dominate the presentation software market share for over 25 years. Long before the first “PowerPoint or Keynote” debate would come up.

The goal was to empower corporate workers, students, event organizers, and their audiences to visualize oral presentations, making them more memorable, articulate and concise. And that’s what Microsoft had helped PowerPoint users accomplish since August 1987 when it bought Forethought out—PPT included.  

However, advances in the technology have over time swayed chunks of PowerPoint users to Apple’s iWork solution, Keynote.

PowerPoint vs Keynote ✌️

But does Keynote make the best PowerPoint alternative out there or is Microsoft’s presentation design program still the top choice? To rest the Keynote vs PowerPoint deliberation, you’d need to lay out each one’s strengths as well as shortcomings.

That way, you know what to expect from each live presentation program and what each can do to help you fulfill your presentation design needs without wasting precious time and jabbing your reputation.

Shall we?

 

PowerPoint (PPT)

 

powerpoint-presentation-design

Currently the most popular presentation software, PowerPoint ships as a standard solution within the Microsoft Office Suite. Microsoft has also made strides to make the program accessible on the fly by ingraining it in the cloud-based suite Office 365 as well as a stand-alone app for mobile devices.

PowerPoint is uber-popular for several reasons.

 

Pros and Cons of PPT

PowerPoint Advantages:

Powerpoint-layout

However, PowerPoint is not squeaky clean.

 

PowerPoint Disadvantages:       

 

Keynote

keynote-presentation-on-mac

The presentation solution came to exist not too long ago and has since helped power Apple Keynote Events, Mac presentation software as well as IOS. Apple products’ enthusiasts praise Keynote for its fresh user-interface and perceive it to be more innovative than Microsoft’s presentation software.

But is it?

 

 

Pros and Cons of Keynote

Keynote Advantages:

Despite its visual and functional appeal, Keynote is not perfect either.

 

Keynote Disadvantages:

 

PowerPoint vs. Keynote: Live Presentation Software Usage Statistics

Keynote or PowerPoint usage statistics and market share are scanty to find. But in 2009, a Forrester study documented Microsoft PowerPoint had a staggering 95% share of the presentation software market.

 

But online Slideshare software and collaborative PowerPoint alternatives such as Keynote, Ludus, and Google Slides were yet to come out.

Prezi launched the same year. Currently, the online presentation software provider claims to have over 100 million registered users. But only about 8,000 of Prezi users are corporate customers.

However, Apple has bundled Keynote into new, shipping Macs since October 2013 while PowerPoint is installed in over 1 billion PCs worldwide half of which are estimated to be actively using PPT.

According to G2 Crowd, more corporate users prefer to use PowerPoint for business compared to Keynote as shown below:

stats-ppt-vs-keynote

 

PowerPoint vs Keynote: 271 reviewers prefer Keynote for professional presentations compared to 1,306 reviewers that prefer PowerPoint

 

 

 

Presentation Design Supporting Software

As discussed earlier, neither PowerPoint or Keynote is perfect, especially when it comes to creating graphics, photos, audio, and other objects to add zing and clarity to your presentation. So, what excellent presentation design tools can you use for that?

Here are some of the best presentation design tools.

  1. Canva

Canva is a comprehensive graphics design software provider. You can use Canva presentation templates to create refreshing PowerPoint or Keynote presentations. Besides, Canva has a font, photo-editing and color palette tools to help presenters create outstanding presentation graphics.  

  1. LiveSlides

With LiveSlides you can insert live web feeds into your presentation. The tool is available as an add-in for Keynote and PowerPoint. You can download and insert into your presentations to interact with your audience via Twitter feeds, engage them by embedding YouTube video, and even embed any website into PPT or Keynote slides.  

  1. Sketch

The company helps presenters to create authentic, memorable and modifiable presentations as a design toolkit. Sketch can also be used to prototype ideas into interactive designs. Users can also invite teams to collaborate on a design before exporting the file to PowerPoint or Keynote.

  1. Plotly

Want a presentation design app for displaying charts and graphs in Keynote or PowerPoint?

Plotly is a white-label data visualization tool designed to help executives, data scientists, customers and designers work in collaboration, and showcase their data in graphs—without any need for coding experience     

  1. Calligraphr

This Google Fonts alternative may be a good fit for you if you want to create custom presentation designs in the form of calligraphic works. With Calligraphr, you can download a template, modify it using your handwriting, and then convert it into a personalized font you can use with PowerPoint or Keynote.

 

PPT Format Compatibility with MacBook

One of the most frequently asked questions is whether a PC created PowerPoint file can run on a MacBook and vice versa.

Well, before the release of Windows 2007, PowerPoint for both Windows (2007) and Mac (2008) saved the presentation program’s files in .ppt format. Since then, both save PPT files in .pptx formats.

Still, both are not seamlessly compatible. Even trying to view a PowerPoint file on a PC—which was created on a Mac—scrambles the font and layout. Keynote also doesn’t support Visual Basic.

Moreover, converted files tend to have inaccurate timelines for animations. One way to solve such an issue is to find the best Windows compatible fonts for Mac and using those.          

As far as collaboration goes, Apple recommends uploading the file to iCloud or Box; other team members can then log into their respective accounts using PC web browsers so they can access the presentations you made in Keynote.

The Cupertino tech giant also put up a comprehensive Keynote/PowerPoint conversion checklist so you can find out what features Macs and IOS devices will maintain as you intended and which ones could distort.   

Another way to find in-depth presentation software insights to help you address issues such as compatibility and customization options is to see the best presentation design books around.

 

5 Bestselling Presentation Design Books to Learn from Now

 

1.     Presentation Zen Design: Simple Ideas on Presentation Design and Delivery

Garr Reynold’s 2007 presentation design staple teaches how people aren’t wired to listen while simultaneously reading blocks of text spewing out of a projector. Learn how to appeal to the six senses and make outstanding presentations: design, symphony, story, empathy, meaning and play. And then he teaches you how to do it. The 2009 edition explains how to use multimedia and video in your presentations.

 

2.     Slide:Ology: The Art And Science of Creating Great Presentations

Nancy Duarte leaves no presentation stones unturned here. She spills the type of presentation design techniques she used with her firm to catapult Al Gore’s film, An Inconvenient Truth, to Oscar-winning glory. Expect to grasp the fundamentals of turning ideas into brilliant graphics, as well as diagramming and sketching techniques to win your audience.

 

3.     The Visual Display of Quantitative Information

Sip it all in as Edward R, Tufte spews presentation design wisdom in this industry textbook. Not only does he make it clear block upon block of text kill the audience’s concentration, but he also explains step by step about how to integrate brilliant graphics, captions, data, legends into presentations to win your audience’s trust and undivided attention.      

 

4.     Visual Meetings: How Graphics, Sticky Notes, and Idea Mapping Can Transform Group Productivity

Whichever industry you are in, David Sibbet’s Visual Meetings will jog you towards using new presentation design and technologies to rejuvenate your presentations. He goes into detail about how you can use new media to create business success. Expect graphics recording, storyboarding, idea mapping, and graphics templates illumination by the time you are through.

 

5.     Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations that Inform, Motivate and Inspire

Resonating is the freeway to your audience’s minds and hearts. You want to present with razor-sharp focus, engage with confidence and communicate with clarity. Cliff Atkinson shares his collection of old-gold communication techniques and how to blend them into your PowerPoint presentation designs and delivery with resounding success.

Lame presentations inspire walkouts while powerful ones inspire action and command the room with clarity and pizzazz. With these books, you can learn what makes people tick, the anatomy of phenomenal presentations, and how to use modern presentation design software powerfully and effectively.

You can still follow the most powerful presentation design influencers to learn even more elaborately how to inject zing and nurture support in your presentations.

 

And who are these authoritative presentation design social media influencers to inspire you?

 

  1. Sondora SA

Find out how to get your presentations design mojo back. Learn from Sondora how to benefit from fresh and refined motion graphics, virtual and augmented reality creations that turn boring slides into lively, clear and seductive presentations. 

 

  1. Garr Reynolds

With over three presentation design books under his breathe—all acclaimed classics—Garr will inspire your creative buds to come up with authentic, resonating and actionable presentation ideas.

 

  1. Nancy Duarte

Nancy is also an accomplished presentation design geek who speaks lives what she teaches. She’ll show you to use presentation tools and new media to rock any target audiences.

 

  1. Cosmin Capitanu

The urban planner and freelance graphics designer’s work is only worth seeing, so:

Cosmin Capitanu

 

  1. Leo Leung

Fresh from Hangzhou, China, Leo’s specialty is in motion graphics and brand design, perfect presentation designs to incorporate into your modish PowerPoint or Keynote files.

presentations-Leo-Leung

 

  1. Shawna X

Exemplary creations on and offline make it easy to understand how Shawna has worked with Fortune 500 companies like Nike and Adobe to create genuinely exceptional illustration and visual designs.

 

  1. Velvet Spectrum

Discover how over 85,600 followers found themselves in the velvety spectrum. Original. Bold. Concise. Words to live by.

 

Conclusion

A great Keynote or PowerPoint presentation design can help you educate with authority and clarity, engage with confidence and punch, and entertain in one swoop. The result is a successful presentation that is not only memorable to the audience but one that encourages action, whatever your call to action.

A presentation is both an art and technical science you’ll want to master if you are to craft great slides that compel effortlessly and affordable without tossing your reputation to the curb.

 

This Presentation Design Agency in Switzerland Can Help

Sondora is your one-stop PowerPoint presentation design agency. You can also visualize out your wildest Keynote presentation design needs, and Sondora will work them to reality without you lifting a finger.

Expect a team of fresh talents and experienced presentation designers ready to help you inject life into your presentation software. Whatever your needs: motion graphics, virtual reality, augmented reality, or custom illustration and branding design.

Hit contact and see for yourself. 

60 B2B Lead Generation Stats and Hints for B2B Website

Find out how to optimize that B2B website to generate quality leads and more sales here in this Blog post.

60 Business to Business Lead Generation Statistics for Corporate Website Optimization (2018 Checklist)

The best business website is not limited to good design. To make the most out of a B2B lead generation strategy, it has to provide several key elements that help convert visitors into buyers. The following statistics unearth the different perspectives, marketers have (or need like to) to make the most out of a corporate website.

Here are the considerations and stats every B2B marketer should know in 2018 (and beyond).

Lead-Generation-Stats-and-Hints-for-b2b-website

2018 B2B Website Checklist

 

  1. B2B Website Design

  • 68% of business to business companies have not designed their sales funnel—Source
  • 74% of landing pages comprise of navigation bars, distracting leads from the central call to action—Source
  • 96% of your visitors are not ready to buy from you—so your business website design needs to lead and encourage them through your sales funnel while easing the buyer journey
  • While 27% of traffic does come from mobile, 44% of visitors struggle to read on small devices—so responsive design could be the answer compared to investing in dedicated mobile sites–Source
  • 3 out of 4 visitors to a business website pass judgment about a company’s credibility based on the website design—Source
  • Transitioning to responsive web design saw business websites cut bounce rates by 11%–Source
  • 75% of business owners depend on mobile searches—International Data Group
  • Ease of use counts highly, according to 76% users—HubSpot. And 79% of web shoppers will leave to never return when an ecommerce site takes over 3 seconds to load—44% will tell about the bad experience to their friends
  • You are 9X more likely to convert web leads if you follow up with them within 5 minutes—integrating online chat can be helpful here—Inside Sales

 

  1. Corporate website Essentials

Business owners and digital marketers will also want to carefully consider the kind of content they display on their business website—because their visitors care.

For example, is the website providing enough company information to boost trust and nurture newly-converted leads?

Here’s the essential content you need to checklist:

  • 46% of corporate websites miss the basics of digital marketing elements–Source (only available in Croatian)
  • Not displaying the product description decreases the likelihood of a product sale by 45%–Source
  • 7% of businesses do not have a lead generation form on the website—Source
  • And up to 17% do not provide the most basic website information such as a professional “About Us”, “contact”, and “services/product/solutions” page.

web-design-responsive

 

  1. Content Marketing Contribution

  • At the heart of an ideal business website design is content and content design—in addition to the website’s ability to support content marketing tools for outreach campaigns. The site needs to support the various types of content to be featured on them, including custom graphics and video content.
    • 93% of B2B marketers reckon that content marketing (inbound marketing) generates up to 3X more sales leads than traditional (outbound marketing) methods—Source
    • Yet, content marketing is also 62% cheaper than outbound marketing
    • 43% of companies prefer to hire lead generation services because the providers have more expertise and experience than in-house teams—Source  
    • 93% of business buyers want content that is more educative and informative and less sale pitchy—Source
    • The above study found even more (94%) want to access your provided content without having to fill out long lead generation forms
    • Less than 50% of marketers consider using case studies as a top 8 content marketing strategy—Source
    • Yet, over 78% of buyers look for and use case studies to reach a purchase decision—Source

ontent-marketing-is-king-in-B2B

  • 89% of buyers make an average of 12 searches online for content to help research relevant vendors before contacting them—Source
  • And 80% of executives prefer learning about your unique selling proposition through a series of articles compared to viewing an advertisement—Exact Target
  • Content marketing influenced 75% of business buyer decisions—Source
  • 79% of visitors never convert to buyers because the content marketing plan fails to nurture them—Source
  • Sites that use more than 31 dedicated landing pages convert up to 12 times more leads than those that only use 1-5 landing pages—HubSpot
  • Yet, only 48% of online marketers create dedicated landing pages for each marketing campaign—Marketing Sherpa
  • Business blogs that average 15 blog posts every month generate 1,200 leads on average, according to HubSpot—and that is 67% more leads than B2B companies that do not blog—Source
  1. Event Marketing Consideration

  • A business website is an excellent platform for not only informing potential customers of upcoming events in their area, it is also a powerful podium for conducting online, live events.
    • Event marketing is the 3rd most popular business marketing method after email and content marketing—Source
    • And while 63% of B2B event attendees remember stories, only 5% remember statistics—HubSpot
    • 55% of marketers have hosted an online webinar—a significant growth from previous years—Source

webinar-online-events

 

  1. Business Website Search Engine Optimization (SEO)

Using SEO will help leads find the business online through search engines.

  • 75% of commercial buyers will research the internet before contacting your sales team—Source
  • 70% of the buyer awareness stage is already covered by online content the potential lead found from educative online content by the time they contact your company
  • 47% of website visitors expect it to load in less than 3 seconds. 40% of visitors will leave and try out the competition if it takes more than 3 seconds to load—Source
  • A 1-second delay in load time leads to 7% loss in conversion, 11% page views, and decreases customer satisfaction by 16%–Source.
  • Google found 70% of 900,000 mobile ad landing pages across 126 countries took on average 7 seconds to load visual content above the fold. Starting July 2018, Google will start considering page speed in mobile search to award rankings
  • Organic search, SEM/PPC ads, and word of mouth referrals are the top sources of business for B2B companies—Source

seo-in-B2B

 

  1. Marketing Automation and Lead Nurturing Integration

  • The best websites integrate marketing automation tools for several reasons that help earn ROI.
    • Email and email marketing are the leading lead generation techniques because they encourage lead nurturing. Automation is important because it helps with lead nurturing, according to 57% of marketers—Sources
    • Email marketing not only helps nurture leads and can be automated without losing personalization aspects, it also boosts CTR by 8% compared to standard emails at 3% —Source
    • Using marketing automation software helps 80% of B2B marketers convert 77% of leads to buyers—Source, VB Insight
    • 78% of marketers do not reach out to potential buyers with weekly lead nurturing content and do not use lead generation software
    • 44% of business to business firms do not verify leads to filter qualified leads—Source.
    • Marketing automation is “Very Important” to successfully conduct multi-channel marketing, according to 93% of B2B professionals—Source
    • 74% of marketers say marketing automation saves time, boosts customer engagement (68%), ensured timely communications (58%), and increased opportunities such as up-selling by 58%–Source

Marketing-automation-for-b2b

 

  1. Social Media Integration

  • A business website does not optimize social media buttons placement misses out on the benefits of social shares.

    The same applies to business websites that do not provide enough share buttons. Some social media benefits statistics to keep in mind:

    • 49% find social media marketing as the most difficult lead generation technique and need help—Source
    • Social media has a 50% higher lead-to-close frequency than direct selling—Quick Sprout
    • Social media supports the buying decision of 75% of businesses—Source
    • LinkedIn generates 80% B2B leads, the highest number of leads among social media networks ahead of Twitter and Facebook—Source. 65% of companies said their LinkedIn marketing strategy was successful—Source
    • 42% marketers have challenges getting the right data or do not know how to gather the right target audience data to create targeted campaigns—Source
    • Wearable tech devices will help collect customer data that will lead to 5% sales by 2020—Source

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Conclusion

While B2B website design matters by a large portion, it is not the only area of optimization for B2B lead generation. Search Engine Optimization, business content marketing, event marketing tools, social media integration, and marketing automation integration also play a big role. The statistics gathered above indicate what matters and where the opportunities lie when it comes to attracting more qualified business leads in 2018.