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If the last couple of months were setting a grade, then 2020 is all set to be a breathtaking experience in web design. Couple that with the advancement in display technology for devices most people use to consume web content. And web designers will not go wrong to splash a dash of vibrant colors and creative mixes not tried before.
Some trends, such as gradients, are making a comeback although this time as dynamic gradients. That means if flat design decides to take a nap, it could die a sure death starting in 2020 (which is where hard-to-spot ghost buttons are headed). And dynamic gradients could take over the entire darn space—at least for a while.
But then again, with pioneers such as Google and Apple backing flat design, this year might see an injection of depth and color into the minimalist concept. Over the past couple of months, it has been evident flat design can accommodate splashes of deeper and more energetic colors when afforded the attention and experimental dash it deserves.
Here are 10 top web design trends in 2020 that are set to set the web on fire.
As more brands seek to stand out among a sea of competitors online, more website owners will continue to adopt bold and bright colors.
Think of supersaturation.
Not only are brilliant and deep colors immersive, but they are also attention-grabbers which are something many online brands can use.
Not only that. Going against the grain, where most web designs have defaulted towards safe shades and shadows, demonstrates a brand’s forward-thinking, daring and even eccentric personality. And, depending on that particular brand’s target market, that can be a great thing that induces loyalty and association.
It helps that more device screens are adopting In-Plane Switching (IPS) technology, which will make bold colors stand out beautifully for the world to enjoy.
Here’s an excellent example by Egwineco.com; see how they use bold colors to exemplify each can.
Looks crispy to me!
That’s bold, no doubt.
The video almost went big in 2017. But slow page load times are making it a tough-sell this far, seeing that slow web pages will make you lose readers (potential customers).
Yet motion graphics are pretty popular with readers across the board. So what is taking video’s place?
Animation. Animation. Animation.
There are a couple of ways the animation bug could bite:
These motion graphics tend to take up less time to load compared to outright motion pictures such as good-quality video (despite having a range of possible use cases).
Not only do these motion graphics add spunk and persona to your overall brand, when well executed, but also the integrated animations, GIFs, and custom illustrations can help illustrate what you stand for and tell your story—in a cool, clear and confident manner too.
Shopify illustrates how Polaris is meant to be a guiding light. Works better than photography here!
Of particular note for 2020 is mobile animation.
Mobile-first has been a web design trend for a while now, and mobile’s colossal uptake (over the desktop, no doubt) will continue to drive accelerated enthusiasm for the mobile animation to new heights from 2020.
Illustration, on the other hand, can make it easy for product brands to demonstrate to potential users how to use the product—or help the reader to preview a site’s pages.
Even e-commerce sites could use custom illustrations to help online shoppers navigate through product pages and see how a product works beforehand, how to configure filters and shopping carts and guide them to the checkout page.
Still, “serious” brands can utilize custom animation and illustration to inject fun and pizzazz into a buyers journey or sales funnel. Or to simply keep the reader’s attention while the page loads (such as dadadata.com does).
With advancements in web-based, AI and big data technologies, animation and 3D effects can swoop in to offer less stringent and bland data visualization. Then maybe more people would care to look up the numbers twice.
Clearly, there are many ways to use animation to connect and cement stronger relationships with customers.
Think about it…
Most websites are grid-based, obsessively orderly bland fields were playing it safe is the order of the day. Not like well-arranged homepages are a sin, but in 2020, asymmetrical structures are receiving adoptions in a bold bid towards flourishing individuality, brutalism, and unbalanced fun and enthusiasm.
Personal websites, in particular, are increasingly taking this idea to titan levels. Broken-grid structures are especially appealing due to their perceived uniqueness and dogged assertiveness.
But there’s a need to tread carefully here.
Brands with significantly large amounts of live content might find deploying asymmetric design onsets a chaotic web experience for their readers. So such a brand would do well to reconsider the idea and switch on to a more fitting yet personable design—if they are to keep users happy.
We might as well use dadadata.com again. They use a combination of asymmetric structure and dynamic background, which flows into action as you move your mouse’s pointer to browse:
How audacious is that (or how quickly things can get out of order, in a nice way)?
Typography as visual is not entirely a new web design trend in 2020, now is it?
But while previous to 2020 typeface design made use of traditional san serif fonts to say it loud, the emerging crop of typefaces are set to be bolder, dogged and entirely hard to miss.
Sometimes words speak louder than the thousand words a photo might yell out. For those times, deploying big, bold and custom fonts to usher in more elaborate typefaces makes a ton of sense. With more tools and devices available to support custom fonts, 2020 is a big year to make bold statements that set you apart from the crowd.
Variable fonts are coming on strong as well. A variable font is fundamentally a single, dynamic font that changes to appear like multiple fonts.
Here is an excellent example by Typekit Blog.
OpenFormat is officially supporting the new trend. In fact, type designers can easily interpolate individual glyphs alongside up to 64,000 axes of variation—from width to weight and so on. So adventurous typeface designers will have a wide variety of options to play around with and flourish.
And, of course, topography counts for something for any online business that appreciates (wants, actually) to tap and leverage the power of search engine optimization by using targeted, yet well-designed keywords.
Here is a web design trend born to solve the evergreen responsive design question.
In recent times, online brands have had to decide between creating a mobile-only or desktop-only site. And designers have had to configure those sites to detect what device a visitor is using, so the latter can be re-directed to a version of one website that suits their device size.
And while it has been official since 2017 that more people now browse the web through their mobile devices than on desktops, a smart CSS grid offers a brilliant option to flex one site into multiple versions to fit a user’s screen size (instead of opting for mobile-only web design).
The layout system allows the web owner to organize content into rows and columns that respond to the user’s screen size. What better way to demonstrate this than bring up a visual?
If you are wondering how to create a CSS grid, Robin Rendle breaks the process down in this actionable post.
People love multimedia, and sites that host engaging multimedia content score higher than text-only webpages when it comes to engaging and retaining visitors.
But in the past websites with rich content have had to suffer slower page-load times thanks to traditional file formats such as GIF, PNG, GIF, and other video formats. These formats have been notoriously anti-mobile.
Now Google recently made everyone aware they’ll soon be using mobile-first indexing results to rank websites. This statement doesn’t come as the big news seeing the number of people using mobile devices quelled desktop traffic since two years ago.
What this means for players is it is time to make the early bird switch to responsive, mobile-first designs that put mobile prioritization at the heart of the design process—without sacrificing rich visual content that enchants visitors.
And that’s where SVG comes in.
These are vector images that scale with the size of a screen while upholding the quality of the original graphics. SVGs are not pixels, which is a significant contributor to their scalability aspect.
As more webmasters realize a website represents more than an online address, hand-drawn elements that add unique charm and character to website pages will pop up more often.
The trend took off on the back of two other growing web design trends in recent times—bold typography and custom illustrations.
You can utilize hand drawings to enlighten, engage and enchant while oozing personality and standing out from the crowd—a massive differentiator among the billions of quality websites choking for attention around the web.
Source: Enchanting Marketing by Henneke
Attention spans are fleeting. And smart webmasters know they need to team up with progressive web designers to capture and lead an increasingly distracted readership.
With millions of devices hosting smart virtual assistants like Siri, Google Now and Cortana, more people are embracing voice over text. Web developers can take advantage and entreat busy audiences to less effort browsing by levering the more engaging voice-powered model.
Device screens are also becoming smaller and more crowded, and voice-powered models take up little (if any) space and personalize content delivery in a way text might not.
The social media giant, Facebook, welcomed the world to 2018 by releasing their predictions for social media trends to take off in 2018 entirely. Three among those were (Social) Augmented Reality, Artificial Intelligence, and Machine Learning.
For UX designers looking beyond 2020, you’ll be enlightened to know the UI of tomorrow is headed towards doing away with the traditional homepage.
A bubbling trend is to swap it for more targeted and personalized landing pages geared along with use cases and context.
Advanced machine learning will help webmasters, web developers and UX/UI designers to capture readers’ details based on their browser history and location, for example.
In turn, that information will help website owners, developers and designers to come up with relevant web pages that land individuals based on the kind of information, product or service they’d be looking for on say, an e-commerce website.
Already, Adobe Sensei and TheGrid are offering a stack of tools to help designers move with speed to conquer this growing trend.
Before material and flat design popped into the scene, stringent grid layouts with sharp edges ruled over the web design block.
We have seen in the past year big brands embrace organic designs with their soft, curved lines, shapes and patterns—true works of art meant to add a dash of authentic fun and help uncover the brand behind the design by humanizing them to the target audience.
Google’s rounded-edge designs flash to mind as a good example.
Towards the end of 2017, a new tide blew in that seeks to redefine the traditional web design layout. The incoming results highlight a branch from good old static-print-design-like websites with organized, conformist layouts. The aim is to inspire originality and blatant individuality to foster a sense of belonging among target audiences.
From a mix of horizontal and vertical text to color clashing. You’ll recognize it when you see it because a website stunning the new look will have distinct asymmetrical visuals that are in open defiance to conservative website layouts.
In short, the site is brutally original (example 1 and example 2).
As web consumption devices and technology advances, more web designers are coming up with unique and creative works that will continue to dominate top web design trends in 2020 and beyond.
Some of our top picks are already growing concepts such as web animation while others such as CSS grids will become some of the hottest web design developments over the next couple of months—at least.5 Keynote and PowerPoint Presentation design trends in 2019
PowerPoint presentations are the simplest way to express business ideas and stories as they can be customized to increase attractiveness. With the latest improvements introduced by Microsoft in PowerPoint 2019, users can now prepare and design presentations in a unique manner. After you have selected your desired topic and have notes ready, next is the process to create an appealing PowerPoint design which can help you achieve excellent outcomes.
Although the design patterns being used in 2018 were attractive and helped business owners to boost their sales through product marketing, there are still some improvements yet to be considered. The design trends explained in this article will surely help you in describing your objectives clearly and gather audience attention as well.
Starting with an essential aspect of making PowerPoint presentations interesting, Simplicity can help you achieve excellent outcomes. Sharp colors and background illuminations can make it difficult for the viewers to focus on content as it creates unwanted distractions. PowerPoint slides can be created in both horizontal and vertical manner which can be customized in many ways. Presentations are meant to be persuasive and are designed to persuade the audience for taking decisive actions. Make sure you have selected the goal of your presentation so that you can change the perspective of your audience as well.
Although there are a handful of useful tools available at PowerPoint and Keynote, each of them is not meant to be utilized while designing your presentation. Starting with the initial design phase, try to change the predefined font and styles as they are quite commonly being used in the routine. Make use of bullets, points, and shapes, where necessary, because it makes it easier to express your primary objective.
Using dark backgrounds and sharp colors in PowerPoint slides have now become a thing of the past. Considering the latest trends, colors such as light blue, green and white are now commonly being used because they make it easy to comprehend the content. There are loads of new and stylish templates available at PowerPoint 2018 which allow the users to create animations and multiple slide transitions. In order to keep your listeners on the track, using high-quality graphics and photographs can prove to be of high support. Using 3-D graphics and animations is not advised because it makes the presentation challenging to manage for people who are not having enough technical knowledge.
Using the animations and graphics available in the software are certainly not advised because they have already been viewed by the audience. Try adding high definition images which look posed, staged or shot in a studio. Moreover, typography approach can now be used to find personality-infused fonts, animated text effects and typographic cover slides which are designed to make the whole project engaging.
Default slide size and predefined fonts in PowerPoint background are evidently not included in the latest trend list. Presentations must be appropriately aligned with correct height and width so that your text is readable. If you have some images or animations to be included, just resize your slides before inserting them to make them suitable. Determine the amount of detail which your content requires for which adding on-screen charts and animations can be a great idea. Just focus on data visualization, illustrations and typography to make your presentations better and enjoyable for the audience.
Coming over to font size and style, make sure the writing is not too large or quite small in any case. However, whatever the size you have chosen must be easy to comprehend so that audience can focus without any hassle. The fonts ranging from 24 to 36 are recommended for creating a PowerPoint presentation because they deliver the best readability for the audience.
Placing long texts in any presentation makes it annoying as the audience probably never wants to read a wall of content. Colorful embellishments and graphical effects in data visualizations can make a presentation worth focusing and memorable. By focusing on your brand identity, choose the layout, color scheme and style after proper research so that it matches with the text included in the presentation. Although coping with the latest PowerPoint trends might not be possible for everyone as there are a lot of complications that need to be handled.
Last but not least, icons play a vital role in enhancing the focus and attention of the audience. As it currently the highest used trend in 2018 for designing PowerPoint presentations, these small visual representations make the context understandable and exciting by all means.
In order to make your PowerPoint presentation compelling, using the ideal storytelling techniques can yield amazing outcomes. There is a lot of potential for storytelling for which you can also consult case studies and life events of famous entrepreneurs. Maintaining the attention of the audience is not possible in presentations which include a bunch of facts and figures. Just try to be realistic and find a real-life story relevant to your presentation topic.
Using techniques such as augmented reality can prove to be helpful in this regard as it makes storytelling easier. As it allows the audience to focus and pay attention to the critical parts of your presentations, they will automatically start to show interest and attention.
PowerPoint presentations are by far the most efficient and convenient way to express your ideas in a professional manner. With the never-ending improvements and features which have been delivered in Microsoft PowerPoint, creating presentations by focusing on the latest trends can undoubtedly yield amazing results. As they are supposed to make presentations interesting and develop a strong focus amongst the audience, business owners, professionals, and students can now express their ideas in a beautiful manner.
So, if you are excited to share your great thoughts and ideas through PowerPoint presentations, following the tips and trends explained in this article will surely support you by all means.
Keynote or PowerPoint? [The Complete, Unbiased Review 2019]
A PowerPoint or Keynote comparison to help you choose the best presentation software for your needs. Charts. Graphs. And everything presentation software. When Forethought’s Dennis Austin and Robert Gaskins coded “Presentation” for Macintosh computers in August 1984, little did they know PowerPoint would dominate the presentation software market share for over 25 years. Long before the first “PowerPoint or Keynote” debate would come up.
The goal was to empower corporate workers, students, event organizers, and their audiences to visualize oral presentations, making them more memorable, articulate and concise. And that’s what Microsoft had helped PowerPoint users accomplish since August 1987 when it bought Forethought out—PPT included.
However, advances in the technology have over time swayed chunks of PowerPoint users to Apple’s iWork solution, Keynote.
But does Keynote make the best PowerPoint alternative out there or is Microsoft’s presentation design program still the top choice? To rest the Keynote vs PowerPoint deliberation, you’d need to lay out each one’s strengths as well as shortcomings.
That way, you know what to expect from each live presentation program and what each can do to help you fulfill your presentation design needs without wasting precious time and jabbing your reputation.
Currently the most popular presentation software, PowerPoint ships as a standard solution within the Microsoft Office Suite. Microsoft has also made strides to make the program accessible on the fly by ingraining it in the cloud-based suite Office 365 as well as a stand-alone app for mobile devices.
PowerPoint is uber-popular for several reasons.
However, PowerPoint is not squeaky clean.
The presentation solution came to exist not too long ago and has since helped power Apple Keynote Events, Mac presentation software as well as IOS. Apple products’ enthusiasts praise Keynote for its fresh user-interface and perceive it to be more innovative than Microsoft’s presentation software.
But is it?
Despite its visual and functional appeal, Keynote is not perfect either.
Keynote or PowerPoint usage statistics and market share are scanty to find. But in 2009, a Forrester study documented Microsoft PowerPoint had a staggering 95% share of the presentation software market.
But online Slideshare software and collaborative PowerPoint alternatives such as Keynote, Ludus, and Google Slides were yet to come out.
Prezi launched the same year. Currently, the online presentation software provider claims to have over 100 million registered users. But only about 8,000 of Prezi users are corporate customers.
However, Apple has bundled Keynote into new, shipping Macs since October 2013 while PowerPoint is installed in over 1 billion PCs worldwide half of which are estimated to be actively using PPT.
According to G2 Crowd, more corporate users prefer to use PowerPoint for business compared to Keynote as shown below:
PowerPoint vs Keynote: 271 reviewers prefer Keynote for professional presentations compared to 1,306 reviewers that prefer PowerPoint
As discussed earlier, neither PowerPoint or Keynote is perfect, especially when it comes to creating graphics, photos, audio, and other objects to add zing and clarity to your presentation. So, what excellent presentation design tools can you use for that?
Here are some of the best presentation design tools.
Canva is a comprehensive graphics design software provider. You can use Canva presentation templates to create refreshing PowerPoint or Keynote presentations. Besides, Canva has a font, photo-editing and color palette tools to help presenters create outstanding presentation graphics.
With LiveSlides you can insert live web feeds into your presentation. The tool is available as an add-in for Keynote and PowerPoint. You can download and insert into your presentations to interact with your audience via Twitter feeds, engage them by embedding YouTube video, and even embed any website into PPT or Keynote slides.
The company helps presenters to create authentic, memorable and modifiable presentations as a design toolkit. Sketch can also be used to prototype ideas into interactive designs. Users can also invite teams to collaborate on a design before exporting the file to PowerPoint or Keynote.
Want a presentation design app for displaying charts and graphs in Keynote or PowerPoint?
Plotly is a white-label data visualization tool designed to help executives, data scientists, customers and designers work in collaboration, and showcase their data in graphs—without any need for coding experience
This Google Fonts alternative may be a good fit for you if you want to create custom presentation designs in the form of calligraphic works. With Calligraphr, you can download a template, modify it using your handwriting, and then convert it into a personalized font you can use with PowerPoint or Keynote.
One of the most frequently asked questions is whether a PC created PowerPoint file can run on a MacBook and vice versa.
Well, before the release of Windows 2007, PowerPoint for both Windows (2007) and Mac (2008) saved the presentation program’s files in .ppt format. Since then, both save PPT files in .pptx formats.
Still, both are not seamlessly compatible. Even trying to view a PowerPoint file on a PC—which was created on a Mac—scrambles the font and layout. Keynote also doesn’t support Visual Basic.
Moreover, converted files tend to have inaccurate timelines for animations. One way to solve such an issue is to find the best Windows compatible fonts for Mac and using those.
As far as collaboration goes, Apple recommends uploading the file to iCloud or Box; other team members can then log into their respective accounts using PC web browsers so they can access the presentations you made in Keynote.
The Cupertino tech giant also put up a comprehensive Keynote/PowerPoint conversion checklist so you can find out what features Macs and IOS devices will maintain as you intended and which ones could distort.
Another way to find in-depth presentation software insights to help you address issues such as compatibility and customization options is to see the best presentation design books around.
Garr Reynold’s 2007 presentation design staple teaches how people aren’t wired to listen while simultaneously reading blocks of text spewing out of a projector. Learn how to appeal to the six senses and make outstanding presentations: design, symphony, story, empathy, meaning and play. And then he teaches you how to do it. The 2009 edition explains how to use multimedia and video in your presentations.
Nancy Duarte leaves no presentation stones unturned here. She spills the type of presentation design techniques she used with her firm to catapult Al Gore’s film, An Inconvenient Truth, to Oscar-winning glory. Expect to grasp the fundamentals of turning ideas into brilliant graphics, as well as diagramming and sketching techniques to win your audience.
Sip it all in as Edward R, Tufte spews presentation design wisdom in this industry textbook. Not only does he make it clear block upon block of text kill the audience’s concentration, but he also explains step by step about how to integrate brilliant graphics, captions, data, legends into presentations to win your audience’s trust and undivided attention.
Whichever industry you are in, David Sibbet’s Visual Meetings will jog you towards using new presentation design and technologies to rejuvenate your presentations. He goes into detail about how you can use new media to create business success. Expect graphics recording, storyboarding, idea mapping, and graphics templates illumination by the time you are through.
Resonating is the freeway to your audience’s minds and hearts. You want to present with razor-sharp focus, engage with confidence and communicate with clarity. Cliff Atkinson shares his collection of old-gold communication techniques and how to blend them into your PowerPoint presentation designs and delivery with resounding success.
Lame presentations inspire walkouts while powerful ones inspire action and command the room with clarity and pizzazz. With these books, you can learn what makes people tick, the anatomy of phenomenal presentations, and how to use modern presentation design software powerfully and effectively.
You can still follow the most powerful presentation design influencers to learn even more elaborately how to inject zing and nurture support in your presentations.
Find out how to get your presentations design mojo back. Learn from Sondora how to benefit from fresh and refined motion graphics, virtual and augmented reality creations that turn boring slides into lively, clear and seductive presentations.
With over three presentation design books under his breathe—all acclaimed classics—Garr will inspire your creative buds to come up with authentic, resonating and actionable presentation ideas.
Nancy is also an accomplished presentation design geek who speaks lives what she teaches. She’ll show you to use presentation tools and new media to rock any target audiences.
The urban planner and freelance graphics designer’s work is only worth seeing, so:
Fresh from Hangzhou, China, Leo’s specialty is in motion graphics and brand design, perfect presentation designs to incorporate into your modish PowerPoint or Keynote files.
Exemplary creations on and offline make it easy to understand how Shawna has worked with Fortune 500 companies like Nike and Adobe to create genuinely exceptional illustration and visual designs.
Discover how over 85,600 followers found themselves in the velvety spectrum. Original. Bold. Concise. Words to live by.
A great Keynote or PowerPoint presentation design can help you educate with authority and clarity, engage with confidence and punch, and entertain in one swoop. The result is a successful presentation that is not only memorable to the audience but one that encourages action, whatever your call to action.
A presentation is both an art and technical science you’ll want to master if you are to craft great slides that compel effortlessly and affordable without tossing your reputation to the curb.
Sondora is your one-stop PowerPoint presentation design agency. You can also visualize out your wildest Keynote presentation design needs, and Sondora will work them to reality without you lifting a finger.
Expect a team of fresh talents and experienced presentation designers ready to help you inject life into your presentation software. Whatever your needs: motion graphics, virtual reality, augmented reality, or custom illustration and branding design.
Hit contact and see for yourself.60 B2B Lead Generation Stats and Hints for B2B Website
Find out how to optimize that B2B website to generate quality leads and more sales here in this Blog post.
The best business website is not limited to good design. To make the most out of a B2B lead generation strategy, it has to provide several key elements that help convert visitors into buyers. The following statistics unearth the different perspectives, marketers have (or need like to) to make the most out of a corporate website.
Here are the considerations and stats every B2B marketer should know in 2018 (and beyond).
Business owners and digital marketers will also want to carefully consider the kind of content they display on their business website—because their visitors care.
For example, is the website providing enough company information to boost trust and nurture newly-converted leads?
Here’s the essential content you need to checklist:
Using SEO will help leads find the business online through search engines.
The same applies to business websites that do not provide enough share buttons. Some social media benefits statistics to keep in mind:
While B2B website design matters by a large portion, it is not the only area of optimization for B2B lead generation. Search Engine Optimization, business content marketing, event marketing tools, social media integration, and marketing automation integration also play a big role. The statistics gathered above indicate what matters and where the opportunities lie when it comes to attracting more qualified business leads in 2018.