Pay Per Click Marketing is at the very Core of the Internet Avertising. It's the Tried-and-True Fast-lane to Visibility, Engagement, and Conversions. Want your online marketing drive fast? You are right to deploy paid search ads if you have aggressive short to medium-term growth plans. This is a great compliment to the slow-yielding and long-term approach to Search Engine Optimisation and Content Marketing. We are a certified Google Partner (see the dynamic badge in the Footer).
We help our clients to fast-charge their outreach and digital visibility needs to achieve their business objectives. Choose our Internet Advertising Agency (Pay Per Click Agency) that can truly help you generate more business quickly and establish yourself as an authority in your target market.
Your Online Advertisement should be displayed where your target audience is. A marketing expert with experience can always recommend the best platform that provides an optimal quality-to-quantity ratio.
Our team has extensive experience in running and optimizing the following advertisements:
- Google Adwords (Google Ads)
- LinkedIn Ads
- Facebook Ads
- Bing Ads
- Youtube Ads
- Twitter Ads
- Instagram Ads
- Pinterest Ads
- Xing Marketing Solutions
- Yandex.Direct
- Display Ads on business vertical relevant platforms
Internet Advertising Process for Google Ads, LinkedIn Ads, Bing Ads, Quora Ads, Xing Ads:
STAGE ONE - Advertising Campaign Setup and Onboarding:
1. Keywords Research & Targeting:
First we create a buyer persona and analyse the buying behavior at all stages of the Marketing Funnel. Then we conduct keyword research to find as many ways as possible people are looking for your product or service (from information gathering intent to purchase). These keywords will be themed in Ad Groups that will allow us to serve specific ads for those ad groups.
2. Ad Copy:
Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more.
3. Landing Pages:
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
Here is a list of Services we provide during Stage 1 for smaller ads campaigns:
● 1 Campaign Build included per search engine:
● Up to 15 ad groups
● Keyword research and 100+ keywords
● Numerous negative keywords
● Up to 4 ads per ad group
STAGE TWO - Monthly Management & Reporting
1. Campaign Monitoring Performance
We will keep an eye on overall performance, ad spend, CPCs, positions and more throughout the month.
2. Advertising Campaign Optimization
Our optimization experts will optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and a whole lot more every month.
3. Reporting:
We provide two monthly reports every month. The first includes valuable advertising campaign metrics and results from the previous month. The second, provides you with detailed recommendations we are going to make to improve the account performance.
Here is a list of Services we provide during Stage 2 for smaller ads campaigns:
Account Management:
● Frequent monitoring of ads spend, impression share, etc.
● Bid maintenance
● Account optimization
● Researching new keywords
● Testing new ad text
● Pausing poor performing keywords & ad text
● Building new ad groups
● Split testing of landing pages and ad copy
Monthly report:
● Details about the performance of the account for the previous month
● Recommendations for improvements to the account
● Implementation of recommendations
Internet Advertising Process for Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads:
STAGE ONE - Advertising Campaign Setup and Onboarding
● Link & Setup account in our Facebook Tools
● Conversion Tracking Installation & Testing
● Initial Campaign – build new or replicate existing campaigns into our Facebook tools. One campaign includes numerous ad sets & ads created for split testing. Total number of Ad Sets & Ads dependent upon budget.
STAGE TWO - Monthly Management & Reporting
● Monitoring of spend & performance.
● Account optimizations can include split testing targeting, audiences, images, ad copy, landing pages etc.
● Monthly reports: Detailed Performance Report + Facebook Optimization Report
Other PPC Services:
Landing pages creation
● Build conversion friendly landing page
● Set up conversion tracking for page
● revisions allowed
Google Analytics (GA) assistance:
● Setting up GA account
● Adding code to web
● Setting up goals or events
Phone Calls Tracking:
● Keywords level call tracking with dashboard. Option to record calls is available.
● Multiple tracking numbers available each month.
● Integration into Google Ads and Google Analytics
Power Your Ads With Purpose to Boost Conversions
SONDORA MARKETING's Internet Advertising team appreciates that you want to work with a PPC advertising company that has a deep understanding of your end users research and buying bevahior, your products, and services. With us, you get a results-focused team of paid search specialists, SEO specialist, SEM professionals, creative ad copywriters and graphic designers. Our Online Advertising Agency team will hold frequent brainstorming sessions for each one of your PPC campaigns before greenlighting.
That way you can get the most effective paid search strategy upfront, so you can harness your target market’s intent with precision.
How to Make Your Paid Search Campaign Work for You?
Here’s how we have done it for happy clients before and how we will help you achieve faster growth too.
- Use cutting-edge marketing technology and PPC software to capture solid paid search analytics, so you can capture and analyze real customer signals.
- SONDORA takes the guesswork out of this scientific procedure by focusing on the segment of prospects and users that will maximize conversions—meaning better ROI for you
- Leverage our SEO and SEM expertise to capture your users’ intent and behavior, so we can help you create relevant PPC ads and boost click-through across all digital platforms
- You get your own Google Ads certified professionals ready to create targeted Google Ads and Google advertising channels such as YouTube and Google+
- Take advantage of our audience targeting expertise to become visible (and popular) where your target customers hang out most.
- Ramp up your social media marketing drive with data-backed Facebook marketing, Twitter marketing, LinkedIn Marketing and video marketing. Boost an engagement across the largest social media networks today.
- Then we’ll help you (and your team) develop relevant landing pages to capture and subsequently nurture leads to boost conversions
- We won’t stop there. You’ll benefit from daily, weekly and monthly PPC ads tracking, A/B/X testing and performance measurements from us. So our Advertising Firm can make informed decisions to continuously boost your SEM and SMM campaigns and reach those KPIs within your target time
All the while, you won’t have to wear your brains out trying to crunch the numbers. That’s why we are here for you.
Not only that.
From experience, we have learned the best paid search marketing campaigns need expert monitoring, analysis and continuous implementation of new insights.
Sondora works with you every step of the way.
It is a fast-paced environment, but we’ll help you advance along just fine. Here’s how:
We will assign you a specialized project manager just for that. You can reach out to this real person to learn how far along we are with your PPC strategy. If you have suggestions, we are big on brainstorming and welcome constructive feedback.
And here’s what you get after all with our Pay Per Click advertising and consulting:
- Tangible PPC ad campaign results (with data to see it in action yourself) to
- Continuous support across various digital marketing platforms (we’ll even show you the best platform for PPC based on your product, service or target audience)
- A solid foundation for other forms of online marketing such as organic traffic leads (you choose what to do it)
- A hearty supply of pay per click marketing tips to help you sustain results (and maximize ROI)
Paid search marketing is your fast track to visibility online, increased engagement and tangible returns on investment. And an Internet Advertising Firm SONDORA SA has just what it takes to get you from 0-100 in a reasonable time.
Just hit contact and jump on a free consultation with a pay-per-click specialist that is happy to see you succeed.
