Manufacturing Marketing

Our experienced manufacturing marketing experts have the broad knowledge and expertise your business needs to shorten your sales cycles, drive much stronger revenues, drastically improve your online visibility and drive the microtargeted hot leads your way. We design bespoke digital marketing strategies for manufacturers and distributors spanning a variety of key sectors worldwide. Built on intensive market research combined with our own exclusive insights, we’ll help you achieve your goals in a measurable and cost-effective manner.

As the way people procure products and services continues to evolve, the process of winning new business is disrupted. Traditional outbound marketing methods like cold calling and print advertising have little to no impact on the 21st-century business landscape.

We understand that most manufacturers have extensive and complicated sales cycles, which may or may not include direct selling. This disconnection from the end user creates a variety of sales and marketing challenges, demanding agility and adaptability to remain competitive.

 

WHAT IS IMPORTANT TO YOUR BUSINESS?

When you speak to our team members, please advise which of the following outcomes are a priority to your business and we’ll design and execute the strategy to maximize your opportunities and make your business hit your goals:

  • Consistent Hot Leads Generation: Make it easy for the businesses looking for your products and services to find you and buy from you.
  • Predictable New Business Generation: Confidently calculate how much manpower is required to close the incoming business in advance. Stop doing the heavy work of cold outbound sales, enable your sales teams to spend most of the time closing the hot inbound leads.
  • More Direct Business Opportunities: Take advantage of the opportunity to generate new direct business with buyers, bypassing third-party distributors, wholesalers, retailers, sales agents.
  • Better Visibility: Ensure your name, your message and your offer is seen by qualified B2B buyers in local, national and international markets.

 

WHO IS THIS SERVICE FOR?

Manufacturers, Industrial Hardware & Software Developers, Wholesalers, Distributors, Retailers, Engineering Companies.

WHAT DO WE OFFER?  

Here at Sondora SA, we provide bespoke digital solutions for medium and large industrial and technologically advanced organizations worldwide. Our objective is to provide every client with a tailored lead generation system, capable of delivering consistent and predictable results.

WHAT ARE THE KEY ELEMENTS OF OUR SYSTEM?

Our dynamic digital strategies combine traditional online highly targeted advertising, sponsored posts, and powerful search engine optimization to drive high-quality online traffic to your website, landing pages, Youtube assets, lead capturing forms on professional social media platforms (e.g. LinkedIn). We take your buyers’ online behavioral patterns into account for campaigns we design and execute. By enhancing both the content and performance of your website, conversion rates are significantly improved.

Component elements of our lead generation systems include Google and general paid search advertising, Facebook, LinkedIn and other social media advertising, digital PR, search engine optimization (SEO) for Google, Bing, YouTube strategy development and many more besides. By focusing heavily on inbound marketing, we’re able to guarantee consistently stronger conversion rates and a better return on your investment.

LANGUAGES WE RUN CAMPAIGNS IN:

English, German, Spanish, French, Italian, Russian, Chinese.

SERVICES WE OFFER

According to Hubspot, 72% of B2B buyers’ journey is online. With our help, your business will have the opportunity to leverage the growing popularity of digital channels in the B2B manufacturing and distribution sphere.

While there are dozens of manufacturing marketing channels available, only a select few have demonstrated consistent effectiveness and guaranteed long-term relevance. Sondora SA creates bespoke digital solutions for manufacturing organizations based on the following core components:

 

  • SEARCH ENGINE OPTIMISATION (SEO) for GOOGLE, YOUTUBE, BING, AMAZON

It’s important to remember that around 95% of all online experiences now originate from a search engine. If your website page doesn’t appear on Google’s or Youtube’s page 1, your website page and Youtube videos don’t exist to the searcher. An effective manufacturing SEO strategy will help ensure your business ranks prominently for the most relevant search terms and keywords (not your brand name! but your most profitable products and services). With continuous monitoring and optimization, a strategic manufacturing SEO campaign can deliver an unbeatable ROI. SEO is proven to be the lowest online Customer Acquisition Cost (CAC) long term.

 

  • SEARCH ENGINE MARKETING (SEM) AND PAY-PER-PER CLICK ADVERTISING (PPC)

Ideal for generating an immediate influx of qualified traffic and hot leads, PPC and SEM advertising provides the opportunity to appear prominently at the top of the search results page or within the feed of your ideal buyers. On behalf of your business, we’ll research and select the most appropriate and least costly keywords, handle the bidding process and create compelling ad copy and creatives to generate quality leads. We will also design the landing pages proven to generate the highest number of phone calls and contact forms fill-outs (both are registered and reported regularly). We also A/B/X test the ad copy, images, videos, and the landing pages to make sure we run campaigns with the lowest cost per click possible, and with the highest conversion rate possible.

 

  • SOCIAL MEDIA MARKETING

A multi-dimensional and consistent social media marketing strategy is essential for the modern manufacturing business. Less for direct Leads Generation, more for building trust and have a bilateral communication with your audience. Serving as a uniquely influential marketing and communication channel, social media also provides the opportunity to truly engage with your communities.

 

  • CONTENT MARKETING AND YOUR BUSINESS BLOG

Blogging provides your business with the perfect platform to share your knowledge, insights, and authority with your target audience. With great and valuable content you may address all stages of the marketing funnel from top to bottom, nurture your leads effectively. A steady stream of compelling posts will ensure you retain the attention and trust of your prospects and customers, while at the same time significantly boosting your SEO results. Additionally, referral traffic to your digital assets has become a crucial element in the industrial online customer journey.

 

  • OPT-IN EMAIL CAMPAIGNS (Non-Intrusive Outbound Marketing)

Less intrusive and more effective than a traditional e-mail campaign, opt-in e-mail strategies enable you to maintain close ties with those who have already expressed an interest in your business. Periodic emails can be used to keep your customers informed on the latest industry news, the introduction of new products and services, or any developments of interest within your organization.

HOW DO WE WORK?

Here at Sondora SA, we provide our manufacturing marketing services by way of a four-step process as follows:

Step 1: Free Discovery Session

An initial interview with one of our senior consultants will get us clarity on your business goals. Our team members will help you calculate the Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) that will become a major KPI for all the marketing channels in your Strategy Design and Execution. We’ll listen carefully to your requirements, expectations,  financial restrictions, desired outcome in order to pinpoint the perfect solution for your organization.

Step 2: Paid Strategy Session (100% Refundable, no questions asked)

If you choose to go ahead, the subsequent strategy session includes the presentation of the audits, research findings, and strategic roadmap for reaching your business goals. We’ll present you with a step-by-step blueprint for transforming the performance and prosperity of your business, along with a complete breakdown of costs should you wish to continue. Otherwise, you’ll be offered a refund of 100% of the strategy session costs - no questions asked!

Step 3: Engagement, Delivery and Monthly Reporting

Throughout the implementation stage of the project, we’ll provide regular reports containing detailed insights as to the initiative’s performance. Your individual project manager will be available throughout to offer the support and consultancy you need.

Step 4: Review the Campaigns and Business Goals

On a regular basis, Sondora SA will evaluate the performance of the campaigns in accordance with your business goals. Your initial manufacturing and distribution marketing strategy will be adjusted and optimized on a continuous basis, before moving back to Step 3 and continuing the cycle.

TELL US ABOUT YOUR BUSINESS GOALS

Sondora SA sets itself apart from comparable manufacturing marketing specialists by refusing to make promises we can’t keep. When we say we’ll get the job done, we’ll do whatever it takes to make it happen.

We’re so confident in the services we provide, we’re happy to offer new clients an initial discovery session, 100% free of charge. If you’re not completely satisfied after the first Paid Strategy Session, we’ll give you your money back - no questions asked.

Whatever your current position and objectives, we’re standing by to help you achieve them. Contact a member of the team at Sondora SA today to organize your obligation-free consultation.

YOU HAVE QUESTIONS?

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