E-Commerce Website Design, Development on WooCommerce and WordPress, Conversion Rate Optimisation (CRO), Technical and on-page SEO
AISER is a well-known dental implants manufacturer from Switzerland that invented a revolutionary technology in dental implantology. AISER's titanium implants have the complete prosthetic mount capability within 2 days from the day of the surgery compared to an average 3 to 6 months timeline recommended by other implants manufacturers. The website is now helping thousands of Dental Practices from around the Globe to purchase the implants in the required currency, pay through secure payment gateways, track the shipments, manage orders, receive the newsletters, and more.\
Target Audience Identification and Project KPIs setting
Website Structure Design based on Usability Audit, in-depth SEO Audit and Research
On-Page and Technical SEO optimisation
Content Marketing Strategy Design
Complete Customer Journey (online+offline) was designed. Based on this, the website functions were designed and developed on Wordpress and WooCommerce
Custom Orders Management Panel was developed for the website Users. Integration with Secure Payment Gateways, live shipment tracking tools, Mail Chimp, and with Multiple Analytics Tools.
Usability, Speed and SEO were the main objectives for this exciting Project. Therefore, our UX/UI designers have been observing and analyzing the website beta version before recommending the final website structure and functions. A in-depth competitive analysis was performed before wireframes suggestions.
Due to the specifics of the profiles of the website visitors, the website had to be split in two different sections: corporate website and online store. The corporate website visitors are also filtered and directed to two separate website sections: for patients and for the dentists. The content that is relevant to the medical clinics is only available to the medical professionals. The end-users of the dental implants have the opportunity to access the blog posts for consumers only.
Desktop & Mobile
Due to the fact that the prices can only be visible to the pre-qualified users, an additional filter was created. The Orders Management section is custom-built to allow the dental clinics to reorder quickly, track the shipments, download invoices, apply Credit Notes, change the currency, manage the orders quickly. Every product and category page is well optimised for Search Engines in multiple languages.
Desktop & Mobile
This website is deployed recently. We are gathering the data to report the Results later.