Portfolio

About project

Target Audience Identification and Project KPIs setting

Website Structure Design based on Usability Audit, in-depth SEO Audit and Research

On-Page and Technical SEO optimisation

Content Marketing Strategy Design

Complete Customer Journey (online+offline) was designed. Based on this, the website functions were designed and developed on Wordpress and WooCommerce

Custom Orders Management Panel was developed for the website Users. Integration with Secure Payment Gateways, live shipment tracking tools, Mail Chimp, and with Multiple Analytics Tools.

Main goals

Usability, Speed and SEO were the main objectives for this exciting Project. Therefore, our UX/UI designers have been observing and analyzing the website beta version before recommending the final website structure and functions. A in-depth competitive analysis was performed before wireframes suggestions.

Corporate site

Due to the specifics of the profiles of the website visitors, the website had to be split in two different sections: corporate website and online store. The corporate website visitors are also filtered and directed to two separate website sections: for patients and for the dentists. The content that is relevant to the medical clinics is only available to the medical professionals. The end-users of the dental implants have the opportunity to access the blog posts for consumers only.

ON-line shop

Due to the fact that the prices can only be visible to the pre-qualified users, an additional filter was created. The Orders Management section is custom-built to allow the dental clinics to reorder quickly, track the shipments, download invoices, apply Credit Notes, change the currency, manage the orders quickly. Every product and category page is well optimised for Search Engines in multiple languages.