dialifegroup.com
Website Redesign, Web Development (WordPress), Keyword Research, Technical SEO, On-Page SEO, Conversion Rate Optimisation, Customer Journey & User Experience Optimisation.
About project
Dialife Group is a Global Supplier of the Hemodialysis Machines, Filters, as well as the Dialysis Clinics Turnkey Projects developer based in Switzerland.
Main goals
The project objective is to build a website that clearly communicates the benefits of Dialife products and technology, and builds the narrative that is in line with the corporate values and beliefs. Subsequently, the website should attract the valuable traffic from the right worldwide target audience.
Website redesign
Modern Design was developed based on the Target Audience analysis.
The Photoshoot Session was performed by the Still Photography Expert to create the appealing and engaging photos.
Competitive Analysis was performed to find the best practices in the dialysis products niche market.
Having conducted the Keyword Research, the right website structure was designed, content created and mapped out. This has improved the User Experience, decreased the Bounce Rate, and most importantly, has substantially increased the number of inquiries and phone calls.
GDPR Package added. The new website is built to comply with the GDPR Data Privacy legislation to enable to remarket the products to the website visitors, and to collect the analytical data on users behavior on the website to improve the traffic and conversions.
The on-page Search Engine Optimisation was performed, including the URLs and Headings Optimisation, Content Optimisation, loading speed was minimized, website security improved, images size, names and ALT descriptions are improved, caching set up, titles and meta descriptions were written and optimised.
