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Virtual Reality for Business: VR Applications to boost customer experience and engagement with your Brand
Basically, VR technology involves creating a computer-generated world that a person can interact with. So instead of watching this world from a 3D display, VR setups are built to go beyond 3D watching to make you feel as though you are fully immersed in that digital world.
How it Works
With the best VR gear around, such as the Oculus Rift and HTC Vive headsets, you can teletravel to the moon and walk around (and even pick a piece of an asteroid for a souvenir) without leaving your living room couch.
The world image or objects you interact with could be simulations of real locations on Earth or out-of-this-world imaginary. These images are generated by an attached computer and linked to the VR headset, eyewear, goggles, etc. you have to wear to enter this other world.
From there, sensors placed on strategic points in your VR gear will detect your movements and forward that to the VR app engine. The engine, in turn, simulates the digital world to react to your movement in a way that looks and feels natural—like nodding your head when chatting with a game buddy.
This is why virtual reality is such a huge hit with the gaming industry. Virtual reality for gaming is helping create surreal worlds where gamers can pull off maneuvers that are otherwise hard to accomplish in real life and time—which is classic video gaming.
It is exciting stuff, no doubt.
Augmented reality, on the other hand, involves projecting digital elements onto real-life objects in real-time. This means your AR device uses AR mobile apps to introduce digital images, text, video, etc. into the physical world through your mobile device’s screen or eyewear. Think Pokémon GO.
With VR, though, everything is computer-generated, completely digitized, a complete remake of the physical world as we know it. VR technology is reaching a point where human senses (sounds, smells, touch-feels,) will soon be integrated into the VR experience to provide realistic, natural simulations of the real world.
But is VR all play and no work? VR is popular with gamers but the technology behind it is gaining tracking in other profitable entertainment and business use cases.
Apart from VR gaming, virtual concert experiences will transform how entertainers and their fans interact. Already, some artists have launched virtual concert apps where a fan can use VR gear to literally take a front row position (and even get up close and personal with their idols) as they perform on stage.
Another area to inevitably take up VR cues is cinema. 3D might not have taken off as well as some players had estimated but the big screen industry is responding rather remarkably to VR for movies.
For example, VR users can now transform their movie-watching experience to a romantic movie outing by isolating theater crowds, noise and lights—leaving only the two lovebirds to enjoy a couple’s moment at the theater.
A good example is where surgeons are using VR to conduct simulations of delicate surgeries.
A team of such surgeons can simulate an intricate procedure in a virtual operation room to experiment how to conduct an actual, life-threatening surgery. The team can use new methods and operation tools to foresee what could go wrong and act quickly to rectify it before having a real patient on the operation table.
Realtors, interior designers, and architects can create and evaluate virtual industrial designs and virtual residential buildings before they can construct them. Design mistakes can be avoided, costs minimized and lives saved this way.
Some sectors of the real estate industry are already using VR to showcase homes to onboard interested clients. If certain models prove not to be popular, they can be regenerated to reflect buyer demand before breaking ground.
VR can help in digital prototyping for product trial runs as well.
The best case scenario for VR in education is where students can interact with experiments and historical elements in science labs and digital history lessons. VR uses in education extend to higher education.
The immersive nature of VR can make lessons memorable, further etching important lessons into students’ long-term memory to ramp up their practical skill set.
As virtual reality technology integrates the senses, it became possible for adult industry players to package life-like experiences into their digital experience plans. Users can then see, hear, and (in future) experiences remotely and on the go.
Sondora will help you create seamless virtual reality applications to enable your Brand to engage with your customers better.
We can develop the best VR apps for both Android and IOS that your target users find easy to use. Whichever industry you operate in we might have a custom VR solution for your business.
In fact, to experience our VR systems in action, please pass by our Ticino, Lugano office in Switzerland. Come and experience immersive virtual reality examples you can immediately apply in your business to boost customer experiences and sales.
Or call/send us an email to learn more about possible VR applications for your business.
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